AI Insights · Timothy · January 2022
Top 5 Photo and Video Apps on iOS in Europe in Q4 2021
Discover the performance of the top 5 photo and video apps on iOS in Europe during Q4 2021, including trends in downloads, revenue, and active users.
In the fourth quarter of 2021, the top 5 photo and video applications on iOS in Europe demonstrated notable performance metrics in terms of downloads, revenue, and active users. Here's a detailed look at their trends.
Instagram saw a fluctuating trend in weekly revenue, peaking at approximately $9.5K in early November. Weekly downloads showed a consistent pattern, with a notable increase towards the end of December, reaching around 880K. Active users remained relatively stable throughout the quarter, hovering around the 67M to 68M mark, with a slight uptick towards the end of December.
YouTube: Watch, Listen, Stream maintained a high weekly revenue, starting at about $3.2M and slightly dipping to around $2.7M by the end of the quarter. Weekly downloads experienced a significant rise in the last two weeks of December, peaking at over 1M. Active users remained robust, consistently around 185M, with minor fluctuations throughout the quarter.
Snapchat experienced a notable increase in weekly revenue from late October, peaking at $429 in early November. Weekly downloads followed a similar pattern, with a substantial spike to over 500K in the final weeks of December. Active users showed a steady increase, culminating in approximately 53M by the end of the quarter.
CapCut - Video Editor did not generate any revenue during this period. However, its weekly downloads were fairly stable, with a significant increase to over 400K in the last week of December. Active users grew consistently, reaching approximately 2.3M by the end of December.
Google Photos: Backup & Edit reported a steady increase in weekly revenue, starting at around $160K and reaching approximately $212K by the end of December. Weekly downloads also showed a positive trend, peaking at around 258K in the last week of the quarter. Active users saw a gradual rise, ending the quarter at about 6.9M.
These insights are derived from Sensor Tower's data, which provides a comprehensive view of app performance. For more detailed analytics and trends, visit Sensor Tower.
